John Deere Seeks a Chief Tractor Officer to Launch TikTok Campaign Aimed at Younger Consumers

John Deere tractors are currently on sale at a dealer in Longmont, Colorado, as shown in a photo by Rick Wilking/Reuters. The company itself is looking for a different type of CTO – specifically a Chief Tractor Officer who can launch John Deere’s new TikTok channel targeting younger consumers.

The competition for this position is open until April 29, with the finalists set to be selected after May 17. Jen Hartmann, John Deere’s global director of strategic public relations, emphasized the importance of acknowledging the role of workers and how their efforts impact various aspects of our daily lives. To launch this search, the company enlisted NFL quarterback Brock Purdy in a video where he attempts to set out on a road trip in an industrial tractor. Although Purdy may not be able to take on the role due to his busy football schedule, the video highlights the interest shown by other athletes and influencers in this unique opportunity.

If you’re interested in applying for this exciting position, you must submit a 60-second video pitch by April 29 at midnight. Applicants must reside in the 48 contiguous states or DC and not Hawaii or Alaska residents. Additionally, AI-generated submissions are not permitted. The videos will be judged based on their originality, creativity, quality, and brand knowledge, with five finalists to be chosen and notified after May 17.

This campaign from John Deere highlights their commitment to engaging with younger consumers through social media platforms like TikTok. It also showcases their appreciation for the hard work of farmers and other workers across different locations such as Yellowstone National Park and Chicago’s Wrigley Field.

Overall, it’s an exciting opportunity for anyone looking to combine their passion for social media content creation with agriculture equipment sales. So if you have what it takes to stand out from the crowd and create compelling content that resonates with younger audiences, don’t hesitate to apply!