TikTok Ban Could Have a Devastating Impact on U.S. Businesses: How Local Establishments Are Adapting to Find New Ways to Connect with Customers”.

In recent news, the U.S. Senate passed a foreign aid package that includes a ban on the popular app TikTok. Despite this, businesses in Lincoln remain hopeful that the app will continue to be available for use. Many local establishments rely on social media platforms like TikTok to promote their products and services. For example, Butterfly Bakery and Sunflower House Cookies showcase their cakes and cookies on their TikTok account, attracting customers to their business.

Stacy Tamerius, owner of these businesses, explains that social media is a crucial tool for bringing customers in the door. Many customers have mentioned that they visited the bakery after seeing their creations on TikTok. The app, which is owned by ByteDance, a Chinese company with ties to the Communist Party, has a significant impact on the U.S. economy with millions of American users and businesses that utilize it for sales and growth opportunities.

The legislation currently being considered by Congress would ban TikTok in the U.S. unless ByteDance sells the app to an American company. Senator Pete Ricketts, who voted for the legislation, clarified that the bill does not completely ban TikTok but aims to prevent foreign adversaries like China from owning platforms that could pose a threat to national security. The measure is expected to be signed into law by President Joe Biden, potentially impacting millions of users and businesses that rely on TikTok for their social media presence.

However, many businesses are taking steps to ensure they can still continue promoting themselves through other social media platforms like Instagram and Facebook instead of relying solely on TikTok’s popularity.

In conclusion, while some concerns about national security may have led lawmakers to consider banning popular apps like TikTok in the U.S., many businesses are adapting quickly to find new ways of reaching customers through alternative social media channels.