Sidemen Launch Healthy Meat Snack Range in Collaboration with New World Foods

The popular YouTube group, the Sidemen, have collaborated with New World Foods, a healthy snacking company within the Valeo Foods Group, to launch SIDES, a new range of high-protein, low-calorie meat snacks. These delicious snacks come in three flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the Sidemen’s chicken shops that are gaining popularity across the UK, SIDES offers a healthier alternative to the often high-calorie, high-sugar snacking options available.

SIDES CEO Robin Mehta is thrilled about the collaboration between the Sidemen’s signature sauces and the expertise of the Wild West Brand from New World Foods. The result is a meat snack range that offers unmatched flavor and quality. Ethan ‘Behzinga’ Payne of the Sidemen is also excited about the launch of these products in retail stores across the UK, making SIDES snacks more accessible to a wider audience.

The SIDES range is a continuation of New World Food’s successful Wild West Steak Strip ambient range. James Newitt, CEO of New World Foods, expressed his excitement for the launch of these new products and looks forward to seeing how consumers respond to them. As part of their global growth strategy