Revolutionizing Shopping: Univision’s Collaboration with Shopsense AI to Enhance Latin American Music Awards Viewing Experience
Univision, a Spanish-language television giant, is partnering with Shopsense AI to create an engaging shopping experience for its viewers. The partnership will integrate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.
During the upcoming awards ceremony, TelevisaUnivision will prompt viewers to explore a curated collection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a glimpse into the platform. This year’s Latin American Music Awards will feature artists like Marc Anthony, Farruko, and Becky G, among others.
Donna Speciale, the president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI, stating that it will enhance the audience’s viewing experience and create engaging opportunities. This collaboration aims to seamlessly integrate retail options into the content, allowing partners to connect with consumers in meaningful ways.
Shoppable TV has become a trend among television networks, including NBCUniversal, AMC Networks
