Behind the Scenes at CES2024: Panasonic’s GREEN IMPACT Initiative

In this episode, we join Ren and Han from the Panasonic Corporate PR Center as they travel to Las Vegas for CES2024. The team is busy preparing for a press conference at the world-renowned consumer technology trade show. Viewers can get a behind-the-scenes look at the stage and booth setup in a video that takes place during this year’s event.

At CES2024, Panasonic was once again in the spotlight for its initiatives related to carbon neutrality and the circular economy. The video explores Panasonic’s latest technologies aimed at achieving its GREEN IMPACT initiative, as well as the theme of its exhibit at the event. Additionally, viewers can learn about the most frequently asked questions from media representatives and discover the significance of “pre-con,” a term commonly used in Japanese PR.

Join Ren and Han as they navigate the bustling atmosphere of CES2024 and share their insights on Panasonic’s presence at the trade show. The video highlights innovative strategies and technologies that Panasonic is utilizing to make a positive impact on the environment and drive sustainability efforts forward.