Unmatched Partnership: JWS Renews NWSL Media Partnership with 10% Engagement Rate in 2023
Just Women’s Sports (JWS) has been named as an official media partner of the NWSL for its third year following the league’s 2024 kickoff. The women’s sports multimedia brand will continue to distribute official NWSL game highlights and content across its platforms after achieving a 10% engagement rate for NWSL content on its social posts in 2023.
Julie Haddon, NWSL chief marketing and commercial officer, praised the partnership for helping to grow the league’s brand, engage current fans, and attract new audiences. “We are thrilled to have JWS back as a partner,” said Haddon. “Their commitment to women’s sports is unmatched, and we believe they will help us reach even more fans around the world.”
Haley Rosen, CEO and founder of JWS, expressed excitement about partnering with the NWSL once again. “We are honored to be working with such a great league,” said Rosen. “Our goal at JWS is to make it easy and enjoyable for people to support women’s sports, and we believe we can do that with the NWSL.”
Through this renewed partnership, JWS will have the opportunity to showcase the league on a global scale. The brand will continue to provide coverage of NWSL games and events, including Championship Weekend, where they will host the official Championship Party for the third consecutive year.
This renewal follows a recent media agreement for the NWSL with broadcast partners such as CBS Sports, ESPN, Prime Video, and Scripps Sports. This deal includes broadcasting 118 national matches, providing even more exposure for the league and its players.
