Unleashing the Potential of Technology: Achieving Competitive Advantage in Logistics and E-Commerce

During the Covid pandemic, the logistics industry proved to be very resilient, but there is a danger for organizations that do not embrace technology at a rapid pace. In the coming decade, those who adopt technology quickly will have a significant competitive advantage over those who do not, affecting logistics companies, seaports, airports, airlines, retailers and ecommerce brands.

When major trends enter the market, it’s essential not to get distracted by the noise but to focus on the opportunities that arise. Instead of starting with technology and then looking for applications, businesses should identify their biggest opportunities and challenges and determine how they can improve them. For instance, focusing on returns and reverse logistics can help companies become more sustainable, profitable and offer a better consumer experience – something all businesses aspire to achieve.

By utilizing technology such as AI and data analytics, projects aimed at improving predictability of returns can be developed. Starting with the most significant opportunity, businesses can maximize the potential benefits of technological advancements.