Snoop Dogg Brings a Fresh Twist to College Football: Sponsoring the Arizona Bowl with Gin & Juice By Dre and Snoop

Snoop Dogg is partnering with an alcohol brand to sponsor the Arizona Bowl in a first-of-its-kind collaboration between a college bowl game and an alcohol brand. The event, which will take place on Dec. 28 at Arizona Stadium, will be known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” Teams from the Mountain West Conference and Mid-American Conference will feature in the game.

Previously, the digital media company Barstool sponsored the bowl game. Gin & Juice is the first product from Snoop Dogg and Dr. Dre’s new premium spirits company, named after Snoop’s 1994 hit song. In a video shared on social media, Snoop Dogg expressed his desire to bring the focus back to the core elements of college football, such as the colleges, players, competition, community, fan experience, and pageantry. He emphasized the importance of supporting the players and maintaining the integrity and essence of college football.

As someone who has been involved in football at various levels, including sending players through his Snoop Youth Football League to colleges and the NFL, Snoop Dogg believes it is crucial to preserve the traditions of college football while providing a unique and exciting experience for fans during this partnership with Arizona Bowl.