Unpacking the Secrets Behind Suntory -196℃’s Unique Flavor: A Visit to the Black Technology Laboratory on Douyin

Introduced in Japan in 2005, “Suntory -196℃” is a popular alcoholic beverage that has captured the hearts of consumers with its unique flavor. This drink uses Suntory’s cutting-edge technology to capture the full essence of fresh fruits, resulting in a refreshing taste that is loved by all. To further explore the secrets behind this amazing drink, Suntory created a “Black Technology Laboratory” on Douyin, specifically designed to appeal to a younger audience.

In the lab, the production process of the signature “-196℃ method” begins with rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in a bold fruity essence that characterizes “Suntory -196℃”. This unique process has allowed Suntory to achieve incredible feats such as freezing ramen, crushing durian, and freezing bubbles.

Through their innovative approach to craftsmanship, Suntory creates a range of unique flavors that bring creative inspiration and delight to consumers’ lives. With over 3 million views and 5500 likes, the “-196℃ Black Technology Laboratory” showcases the brand’s commitment to pushing boundaries and exploring new possibilities with their products.