FIFA Announces Major Sponsorship Deal with Saudi Arabia for Men’s World Cup and Women’s World Cup: Insights into the Agreement
FIFA has announced a major sponsorship deal with Saudi Arabia, through 2027. The agreement includes multiple major FIFA tournaments such as the 2026 men’s World Cup, co-hosted by the United States, Canada and Mexico, and the 2027 Women’s World Cup. The hosts for the Women’s World Cup will be determined next month.
The specific financial terms of the deal were not disclosed, but it is believed to be one of the most lucrative agreements for FIFA in terms of average annual value. It may also include the upcoming 32-team Club World Cup scheduled to be held in the United States next year.
FIFA President Gianni Infantino has developed a strong rapport with Saudi Arabia and its Crown Prince Mohammed bin Salman since well before the 2018 World Cup. Notably, during the 2034 bidding process, only member federations from Asia and Oceania were allowed to participate. By October’s end, Saudi Arabia emerged as the sole candidate for hosting rights for this tournament.
In previous years, Visit Saudi had a minor sponsorship role in Qatar’s 2019 Women’s World Cup but did not participate as a sponsor in Australia and New Zealand due to objections from tournament organizers. This move comes after Saudi Arabia was selected as host of
