Rebecca Sinclair, the chief brand officer at Penguin Random House, and Nicole Vanderbilt, the UK managing director at Bookshop.org, have been appointed to the World Book Day trustee board. Emma Scott, chair of World Book Day, expressed her delight in welcoming Rebecca and Nicole to the board, citing their industry experience and passion for the charity’s mission as valuable assets for developing and implementing the charity’s strategy.

Sinclair emphasized the importance of reading for pleasure in a child’s future success and highlighted the decline in reading for pleasure based on research findings. She underscored the urgency of the charity’s work in light of these trends. Vanderbilt shared her excitement at becoming a trustee for World Book Day, emphasizing the personal significance of the charity’s mission to promote children’s reading for pleasure. She expressed gratitude for the opportunity to collaborate with fellow trustees and the World Book Day team in advancing the organization’s goals.

The appointments are aligned with World Book Day’s goal of achieving “greater reach and increased impact” by 2027. By bringing together industry leaders like Sinclair and Vanderbilt, World Book Day aims to expand its influence and make a lasting impact on children’s literacy education in both Britain and beyond.