• Wed. Jun 7th, 2023

Viaplay promotes Cecilia Gave to EVP and head of sports activities, plus extra


May 26, 2023

Viaplay Group has named Cecilia Gave as government vice chairman and head of sports activities, elevating her from her earlier place as vice chairman of sport manufacturing on the Nordic media firm.

In her new position, Gave will oversee strategic growth and coordinate the administration of Viaplay’s sports activities operations throughout all related markets. She first joined the corporate in 2016, holding numerous management roles, together with vice chairman and head of sports activities Norway and senior vice chairman and group head of Viafree, in addition to head of operations for MTG Sport Sweden.

Gave replaces Peter Nørrelund, who stepped down final month.

“I’m each humbled and honoured to tackle the duty of main Viaplay Group’s sports activities operations into the subsequent phases of our journey,” Gave stated.

“Over time, our firm has develop into synonymous with premium sports activities leisure and I’m excited to work even nearer with our proficient groups to proceed strengthening our place and to raise the viewing expertise for sports activities fans and past even additional.”

Anders Jensen, Viaplay Group president and chief government added: “I’m more than happy to announce the appointment of Cecilia as our new head of sports activities. Cecilia brings an ideal mixture of related expertise and contemporary new views, important to a quick evolving media trade.

“Viaplay has a novel market place with a portfolio of top-class sports activities rights, mixed with nice reside protection and studios, now it’s time to additional leverage on these rights, drive development and maximise their full potential in our markets. Cecilia’s intensive expertise and management qualities make her the best selection to steer our sports activities division into the thrilling future.”

Elsewhere, know-how large Meta has carried out its newest spherical of layoffs, which has seen a number of prime sports activities executives go away the corporate. As reported by Sportico, head of world sports activities media partnerships Rob Shaw, director of sports activities partnerships Kevin Cote, and Dev Sethi, who dealt with sports activities creator and faculty athlete partnerships, are all exiting.

Nike has reshuffled a number of of its executives, naming Heidi O’Neill as president of client, product and model, Craig Williams as president of geographies and market, Sarah Mensah as president of Jordan Model, Scott Uzzell as vice chairman, common supervisor of North America, and Andy Campio as managing director of strategic enterprise ventures.

As well as, Matthew Good friend, Nike’s government vice chairman and chief monetary officer, may also develop his obligations to incorporate procurement, international locations and providers, and demand and provide administration. Michael Spillane, president of client creation, will retire later in 2023 after 16 years with the corporate.


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