In 2023, the video game market in Italy experienced unprecedented growth, reaching a value of 2.3 billion euros with a 5% increase from the previous year, according to a report published by IIDEA. This places Italy among the top five European markets in the sector, with 13 million players across various gaming devices, representing 31% of the Italian population aged 6 to 64.

The majority of Italian video gamers are men, with 8 million (61%) and an average age of 30, while female gamers number 4.9 million (38%) with an average age of 31. Additionally, there is a new figure reported for the first time in 2023, with 0.1 million individuals who identify as neither male nor female.

Mobile devices are the most popular gaming platforms in Italy, with 9.2 million users playing Brain/Puzzle (20%), Trivia (18%), and Role Playing/Strategy (16%) games. Consoles follow with 5.6 million gamers focusing on Sports (29%), Racing (26%), and Shooter (22%) genres. PCs are used by 4.6 million gamers, primarily for Strategy (19%), Shooter (16%), and Sports (14%) games. In contrast to other European markets post-pandemic trends, only one hour less than the previous year’s average weekly playtime was reported in Italy in