TikTok and Universal Music Group Reach Breakthrough Agreement: Bringing Back Popular Songs to TikTok’s Content Library, Expanding Fan Base and Protecting Human Creativity
Universal Music Group (UMG) and TikTok have reached a multidimensional licensing agreement that allows users of the social network to use songs from artists like Taylor Swift and Bad Bunny in their videos once more. The agreement covers UMG artists, composers, and labels, reintroducing their music to the platform.
TikTok CEO Shou Chew expressed satisfaction in finding a way forward with Universal Music Group, while UMG president and CEO Lucian Grainge emphasized the importance of this agreement in a press release. He highlighted the value of music, human artistry, and the wellbeing of the creative community.
The partnership will enable TikTok users to incorporate UMG’s song catalog into their content. Artists such as Taylor Swift, Harry Styles, Bad Bunny, Ariana Grande, and Drake are among those whose music will be available for use on the platform. Both TikTok and UMG have implemented new monetization strategies for artists, as well as analytical tools and sales capabilities that will help artists expand their global fan base by leveraging the platform’s reach.
In addition to these benefits, the agreement also addresses challenges posed by AI in the music industry. It includes protections against unauthorized AI-generated music on TikTok. With this agreement in place, both companies are looking forward to expanding their reach and helping artists succeed on TikTok.
The multidimensional licensing agreement between TikTok and Universal Music Group is set to reintroduce popular songs from top artists into the platform’s content library. The deal covers all aspects of UMG’s song catalog including composers, labels and musicians alike.
TikTok CEO Shou Chew expressed his satisfaction with reaching an agreement with Universal Music Group (UMG), highlighting how it will allow users to incorporate popular songs into their videos once again.
In a press release announcing the partnership, UMG president Lucian Grainge emphasized how important this deal is for protecting human creativity while also promoting well-being within the creative community.
Both companies are now implementing new monetization strategies for artists along with analytical tools that can help them expand their global fanbase through leveraging TikTok’s reach.
The deal also includes provisions addressing challenges posed by AI in the music industry such as protections against unauthorized AI-generated content on TikTok.
Overall this multidimensional licensing agreement aims to bring back some of TikTok’s most popular songs while also providing new opportunities for artists and fans alike on one of today’s most popular social media platforms.
