The Power of Face-to-Face Meetings: Navigating Disruption and Driving Growth in Today’s Fast-Paced Business Environment

In today’s fast-paced business environment, companies are facing unprecedented challenges in maintaining growth and resilience. As Milton Rivera, VP of Global Business Development at Amex GBT, points out, it has become increasingly crucial for organizations to seize every opportunity for growth and adaptation in the face of uncertainty.

According to a report by Accenture’s Pulse of Change: 2024 Index, released at the World Economic Forum Annual Meeting at Davos in January, businesses are expected to face rapid changes in the coming years. In such uncertain times, the focus on external interactions through business travel is evolving, with a new emphasis on the importance of internal meetings in navigating disruption and promoting organizational growth.

The latest data from Amex GBT’s Global Meetings and Events Forecast 2024 reveals a projected significant growth in attendee numbers for internal meetings, with 48% of respondents expecting an increase throughout the year. This suggests a growing recognition among organizations of the value in face-to-face interactions between colleagues.

Furthermore, a recent report series with Harvard Business Review by Amex GBT titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption,” demonstrates the tangible business value derived from face-to-face meetings within organizations. 71% of respondents stated that their organizations benefit significantly from in-person meetings with colleagues, highlighting the importance of nurturing enduring relationships through face-to-face interactions.