Seed World Embraces Unified Brand, Pursuing Global Perspective in Agricultural Journalism.

Seed World has recently undergone some changes to its brand, and the editors are feeling optimistic about the future. Aimee Nelson, editor of Seed World U.S., believes that unifying all brands under the Seed World name will bring more recognition and credibility. This will create a cohesive connection with readers and allow the editors to adopt a global perspective when approaching agricultural issues.

Marc Zienkiewicz, senior editor of Seed World Canada, agrees with Nelson and highlights the benefits of having everything under one brand. He notes that this allows for a global feel, with easy access to information across countries and continents. Marcel Bruins, editorial director of Seed World Europe, is also excited about the unification of all brands under one umbrella, stating that it enhances the sense of community within the Seed World family.

Elena Mansur O’Dowd, associate editor of Seed World LATAM, emphasizes the interconnectedness of the agricultural world and the importance of all stakeholders feeling involved. She stresses that various perspectives must be shared in order to effectively address global issues such as climate change and sustainable agriculture. Madeleine Baerg, director of content at Seed World, shares O’Dowd’s sentiment and stresses the importance of engaging with readers from different regions while delivering relevant and accessible content from a local, regional, and global perspective.