Marketing in Real-Time: How Newsan Uses Current Events for Innovative Promotions

Companies have always drawn inspiration for their advertising and marketing campaigns from current events and reality. For instance, Arcor launched its “we are not in campaign, we are in Campagnola” campaign for its canned brand, using iconic phrases from Argentine presidents. Other companies have also used current events to their advantage, such as using the phrase “stockeate” during a government change to allude to an upcoming devaluation and price increase.

In recent times, Newsan has launched the “Chainsaw and blender” promo for its Philco brand, which offers a free blender with the purchase of a chainsaw. This campaign references President Javier Milei’s cost-cutting measures and is seen as a nod to his plans to reduce public spending. The promotion lasts only four days or until the limited stock of 20 chainsaws is exhausted, adding urgency to the campaign. The addition of a blender to the promotion symbolizes cuts in expenses amid rising inflation and devaluation, addressing the challenges faced by consumers. This strategy aligns with Milei’s cost-cutting measures and highlights Newsan’s innovative approach to marketing in real-time.