KFC Malaysia Temporarily Closes Outlets Amid Economic Challenges and Controversial Boycotts

KFC Malaysia has temporarily closed outlets in the country following a difficult economic environment. The decision was made by QSR Brands (M) Holdings Bhd, the company that operates KFC and Pizza Hut franchises in Malaysia. While the company did not comment on media reports regarding boycotts, some Western fast-food brands have been targeted by boycott campaigns due to Israel’s military actions in Gaza.

The closures were part of proactive measures to manage increasing business costs and concentrate on high engagement trade zones. However, the exact number of affected stores was not disclosed. Employees from the impacted stores were given the option to move to outlets in areas with higher customer engagement, according to QSR Brands. This move aims to streamline operations and cope with the current economic challenges facing the fast-food industry in Malaysia.