Georgia-Pacific, a company known for its paper goods products and brands such as Quilted Northern, Brawny, Dixie, and Vanity Fair, is utilizing generative AI to improve its decision-making processes. By implementing advanced analytics and intelligent decision management tools, the company can quickly determine the best course of action within its manufacturing operations.

Roshan Shah, the vice president of collaboration and support center at Georgia-Pacific, shared that the technology provided by SAS has been instrumental in helping the company make informed decisions in real-time. Through this partnership, Georgia-Pacific has access to AI and ML-powered tools for qualitative decisioning flow, data anonymization and encryption, natural language processing, and data governance.

As consumer goods companies continue to face challenges with slow and misaligned planning cycles, predictive, AI-powered decision-making is becoming increasingly important. A recent report from Relex found that 27% of surveyed CPG and retail respondents highlighted these challenges while 79% of CPGs emphasized the importance of day-level planning in accurately forecasting and responding to consumer demands. This demonstrates the growing need for advanced technologies to drive more efficient and effective decision-making processes in the manufacturing industry.

In summary, Georgia-Pacific is using cutting edge technology from SAS to enhance its manufacturing decision making processes. With access to AI and ML-powered tools for qualitative decisioning flow, data anonymization and encryption, natural language processing