Breaking Barriers: Coach’s ‘The Courage to Be Real’ Campaign Empowers Rappers and Promotes Self-Expression

In a new chapter of Coach’s “Find Your Courage” campaign, rapper Lee Young-ji discovers the courage to break free from expectations and express her true self. Set in a virtual universe, Lee learns about each individual’s “superpower” and how it helps her discover what makes her unique.

The campaign, titled “The Courage to Be Real,” is part of Coach’s mission to inspire people to embrace their many sides and express themselves authentically. Blurring the lines between physical and virtual worlds, the campaign is inspired by how today’s younger generations are redefining what it means to be “real” through various concepts of self.

The new collection includes the iconic Tabby shoulder bag offered in different color options, as well as other vibrant pieces that embody the spirit of finding courage to express oneself authentically and embrace individuality. The campaign with Lee Young-ji serves as a reminder that it takes courage to be true to oneself and break free from societal norms. Through bold colors and unique designs, Coach encourages customers to embrace their true selves and express their individuality with confidence.