AI-Powered Fleet Growth: How LoadSmart is Helping Small Carriers Thrive in the Freight Industry

During the FreightWaves 3PL Summit on Wednesday, a fireside chat took place discussing the topic of utilizing technology for fleet growth. Casey Monahan, Vice President of Digital Sales at LoadSmart, sat down with FreightWaves’ Grace Sharkey to discuss what his company’s TMS systems can offer and what today’s growing fleets require as technology continues to advance.

Monahan highlighted the importance of smaller carriers in the industry, emphasizing that AI is being used to help read trucks as they enter yards and gates, making small carriers especially critical for LoadSmart. He underscored the need to keep these carriers happy by providing them with brokerage and technology partnerships.

A key aspect of LoadSmart’s approach is taking feedback from carrier partners seriously. They have established a community where carriers can interact with each other and share insights and suggestions. Monahan shared that they use this feedback to inform their team and make improvements to better serve their carriers.

Load matching was discussed as a challenging aspect of the industry. While it is essential to match loads efficiently, Monahan acknowledged that it can be difficult to identify the perfect freight for carriers. LoadSmart aims to help carriers grow their fleets, taking them from a small number of trucks to larger operations.

Monahan also mentioned the rollout of new AI products that simplify interactions with data. One such product, Copilot, allows users to ask system questions and receive insights such as identifying the best-performing driver or lane for a given period. This focus on leveraging technology to support carrier growth is central to LoadSmart’s mission.

In conclusion, LoadSmart recognizes the importance of providing technology solutions that support smaller carriers in growing their fleets while keeping them happy through brokerage and partnerships. Their approach includes taking feedback from carrier partners seriously and offering products that simplify interactions with data such as Copilot, which identifies best-performing drivers or lanes for a given period.

Their goal is to help carriers grow their fleets efficiently while addressing challenges like load matching in an ever-changing industry landscape.