Uniting for Empathy: Emplify Health Merges Bellin Health and Gundersen Health System

In 2022, Bellin Health and Gundersen Health System officially merged to form Emplify Health. The merger was finalized in December of that year, with the new name reflecting their united goal of increasing access, creating a culture of empathy, and enhancing population health outcomes.

Scott Rathgaber, CEO of Bellin and Gundersen Health System, explained that Emplify is a combination of “empathy” and “amplify,” representing a commitment to understanding and increasing the well-being of their patients and communities. The rebranding process will take place over the next few months, with all hospitals and clinics changing their name to Emplify Health.

While the hospitals and clinics will undergo a name change, entities like Gundersen Medical Foundation and The Bellin Health Foundation will retain their names and will not be affected by the merger at this time. Funds received by each foundation will continue to be used for the purposes intended by the donors.

Patients of Emplify Health can expect to receive care from the same providers and staff at the same locations they are familiar with. Rathgaber mentioned that the transition to Emplify Health is expected to take several years to complete.

The announcement of the new brand and name change is copyrighted to WEAU in 2024, with all rights reserved.