Track League 2025: A Revolutionary Sports Venture Launches with $30M Investment and Exciting Future Ahead
Michael Johnson, a four-time Olympic gold medalist, has recently secured over $30M from investors and strategic partners for a track league he plans to launch in 2025. The league will feature top athletes and create rivalries to engage fans and elevate the sport. Winners Alliance, the for-profit arm of the Professional Tennis Players Association, will be the lead investor and operating partner for the league.
To promote the league and its athletes, Johnson has enlisted the help of three agencies. Doubleday & Cartwright, a creative studio with experience working in sports and culture, will assist in creating the graphic identity for the league and individual athletes. Two Circles, a data-driven sports marketing agency, will provide guidance on modernizing products with fan data and attracting new fans. SRK Strategies will focus on public relations for the league, with founder Ben Sosenko leading the effort.
The league has yet to announce its official name but is set to reveal further details in June with competition expected to begin the following year. By focusing on storytelling, engaging fans
