TikTok Takes Action Against Misinformation: Automatically Labeling AI-Generated Content

In a bid to combat the spread of misinformation on its platform, TikTok has announced that it will begin automatically labeling content created using artificial intelligence when uploaded from specific platforms. This move is aimed at providing transparency to TikTok users by clearly identifying content created by artificial intelligence, allowing them to better distinguish between factual information and potentially misleading or inaccurate content.

Adam Presser, TikTok’s Head of Operations & Trust and Safety, expressed during an appearance on ABC’s “Good Morning America” that the platform’s users and creators are excited about the possibilities that AI presents for creativity and audience engagement. However, TikTok wants to ensure that individuals are able to differentiate between real and fabricated content.

In the past, TikTok has encouraged users to label content that has been generated or heavily edited by AI. The platform also mandates that all AI-generated content containing realistic images, audio, and video be labeled as such. By implementing automatic labeling for AI-created content, TikTok is taking a proactive approach to promoting transparency and trust within its community.