TikTok Introduces New AI Labeling Policy to Combat Misinformation and Promote Transparency

TikTok has recently announced a new policy that will require the automatic labeling of content created by artificial intelligence (AI) when it is uploaded from certain platforms. The popular social media platform aims to combat misinformation and make users aware of AI-generated content.

Adam Presser, TikTok’s Head of Operations & Trust and Safety, revealed the decision on ABC’s “Good Morning America”. Presser emphasized the importance of allowing users to distinguish between fact and fiction while acknowledging the potential for AI to enhance creativity and audience engagement.

Previously, TikTok encouraged users to voluntarily label content created or edited using AI. However, with this new policy, any content that includes realistic images, audio, or video generated by AI technology will be automatically labeled. This move reflects TikTok’s commitment to transparency and responsible content sharing on its platform.