Sports Streaming Giant Taps Former SiriusXM Exec as Communications Head: How Jessica Casano-Antonellis’ Experience Can Help Launch a Successful New Service

Jessica Casano-Antonellis, who previously held the position of senior vice president of communications at SiriusXM, has been appointed as senior vice president of communications at the new sports joint venture established by Disney, Fox, and Warner Bros. Discovery. In her new role, she will be responsible for all communications tasks and will be a part of the executive leadership team, reporting directly to CEO Pete Distad.

Casano-Antonellis has extensive experience in direct-to-consumer streaming and global launches, which makes her a valuable asset to the venture. She was previously head of global communications for Vimeo and also held the position of vice president of communications for Disney+ and Hulu.

CEO Pete Distad expressed his confidence in Casano-Antonellis’ appointment, citing her expertise in brand narratives as a crucial aspect that will make her a trusted advisor as the joint venture moves forward. He believes her past experiences will provide great insights into how to create successful messaging strategies for this new streaming service.

Jessica Casano-Antonellis is excited about joining the venture at this critical stage and participating in the development of something that will bring joy to sports fans. She recognizes the unique opportunity to be part of a project from its inception and is eager to work towards launching the new streaming service in the fall.