Sephora and Rakuten Advertising: How a Powerful Partnership Drives Growth and Success in the Beauty Industry”.
In the past two decades, Sephora and Rakuten Advertising have worked together to position Sephora as a leader in the beauty industry. To further solidify their role, they set out to address key barriers and seize growth opportunities in 2023. With close analysis and strategic alignment with Sephora’s leadership, they developed innovative solutions that boosted both in-store and digital sales.
Dynamic commissioning and strategic testing were key components of their approach, resulting in significant increases in new customer remarketing, omnichannel growth through in-store pickup and same-day delivery, and improved brick-and-mortar conversion rates through shopper cashback and rewards programs. Their dedication to achieving substantial improvements led to outcomes that were 3-5 times higher than initially projected, solidifying the affiliate channel as a cornerstone of Sephora’s 2024 market strategy.
The success of this campaign has been recognized at the 2024 US Partnership Awards, held in association with Rakuten Advertising. Verizon, Capital One Shopping, and CJ have all experienced a 775% growth with targeted offers and content. This collaboration highlights the power of strategic partnerships in driving business success and growth.
