Samsung TV Plus Enhances Sports Offerings and Expands Accessibility in Television Streaming
Samsung TV Plus, a free FAST platform operated by the leading smart-TV maker, is expanding its presence in the sports arena with a range of new offerings as part of a broader programming push. The platform will now feature live streams of the games of American Hockey League team the Ontario Reign, an affiliate of the NHL’s LA Kings. Other new sports offerings include a Major League Baseball channel featuring game replays, recaps, and exclusives; as well as new channels dedicated to the PGA Tour, MMA’s ONE Championship, and Formula 1.
During a standing-room-only NewFronts presentation to advertisers in New York, Samsung stated that Samsung TV Plus is “America’s first choice for television.” Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads, commented on how the platform is at the forefront of streaming, removing barriers to both FAST and gaming, and making them accessible to all. Beyond sports, Samsung TV Plus also announced new news, family, and music programming. The platform unveiled an exclusive partnership with Warner Music, which will be added to the nearly 500 existing national and local channels already available on Samsung TV Plus. This range of channels is at the high end of what any provider offers.
In addition to TV programming, Samsung also announced that ads would start being integrated into Samsung News, a mobile offering that comes pre-loaded on Galaxy devices. The company is also focusing on gaming
