Revolutionary Display Screen Branding Technology: Enhancing Marketing and Privacy in Multiple Industries
Rain Technology, a company specializing in directional display technology, has recently introduced Display Screen Branding, a new technology that enables logos or text to be visible outside of the central viewing angle of the display for marketing and privacy purposes. This innovative solution can be used in various industries such as retail displays, POS systems, ATMs, and even in vehicles.
According to the CEO of Rain Technology, Robert Ramsey, the company’s extensive experience in optics and photonics has allowed them to develop new functionalities for LCD and OLED displays. He stated that “Display Screen Branding provides a switchable layer embedded in the display that allows marketers to showcase a static logo or promotional message even when the display is turned off or in privacy mode.”
Elly Chen, the director of product planning and marketing at CMMT, expressed excitement about the potential of this cutting-edge technology, particularly in the context of the current trend towards pillar-to-pillar automotive displays. She emphasized how easy it is to integrate Display Screen Branding technology into existing systems and mentioned that CMMT is ready to collaborate with brands and panel manufacturing partners to bring their visions to life using this innovative solution.
