Reviving Collaboration: TikTok and UMG’s New Licensing Agreement Promotes Human Art and Protects Creatives

The collaboration between TikTok and Universal Music Group (UMG) has resulted in a new licensing agreement that will allow users to use songs of artists like Taylor Swift and Bad Bunny in their videos. The multidimensional agreement, which includes new terms for remuneration and protection against unauthorized use of AI-generated music, was signed by both parties.

The halted collaboration between TikTok and UMG has now been revived with a focus on the importance of human art and the well-being of the creative community. This partnership aims to promote the value of music and creativity while ensuring fair compensation for artists.

Users will soon have access to the UMG song catalog featuring popular artists such as Taylor Swift, Harry Styles, Bad Bunny, Ariana Grande, and Drake. The agreement also provides new monetization options for artists, analysis tools, and integrated sales capabilities to help expand their global fan bases through the reach of the video platform.

In addition to monetization opportunities, protections have been put in place to safeguard the interests of artists and composers in the face of AI developments in the music industry. TikTok has committed to removing any unauthorized AI-generated music from its platform as part of this agreement.

Both TikTok and UMG are excited about bringing back UMG artist’s songs, composers and labels to TikTok’s platform in the near future. This collaboration aims to support creativity while promoting fair compensation for artists in an ever evolving digital landscape.