PureFuel Surges to Partnership with 76ers in Competitive Sports Hydration Market

PureFuel, a sports hydration drink company based in Philadelphia, has secured the partnership with the 76ers, a significant achievement in a highly competitive market. Despite their limited experience in running a sports hydration/energy drink company, the PureFuel team managed to beat out other competitors to secure this major deal.

This success comes just over a year after the inception of PureFuel, showcasing the rapid growth and potential of the brand. Previously, the 76ers were partnered with BioSteel, which ended after the company filed for bankruptcy. In their new role as the official hydration partner, PureFuel’s branding can be seen throughout the Wells Fargo Center, including digital signage, team benches, coolers and during pregame ceremonies.

PureFuel’s partnership with the 76ers extends beyond just branding; they are also providing 50 free registrations for youth players to attend their summer basketball camps. This opportunity allows PureFuel to engage with a broader audience and create connections with young athletes. With this partnership, PureFuel is well-positioned to make a significant impact in the sports hydration industry and continue to grow their brand presence.