Netflix and Roblox Join Forces to Launch Immersive ‘Digital Theme Park’ for Fans

Roblox, an online gaming platform, has joined forces with Netflix to create a new “digital theme park” called Nextworld. This web-based universe will showcase characters and content from Netflix’s intellectual property, including popular titles such as “Stranger Things,” “One Piece,” “Cobra Kai,” and “Rebel Moon.”

The launch of this offering is scheduled for early access on Wednesday on Roblox. Once within Nextworld, which serves as the central hub in the Netflix universe, players can explore their favorite series and films in depth. Immersive games such as “Stranger Things: Escape from Hawkins High,” “One Piece: East Blue Brawls,” and “Rebel Moon: Outskirts Battles” will offer a new way to connect with beloved characters. Players may encounter familiar faces like Dustin, Luffy, and Jimmy from the respective shows, who will act as guides through their worlds.

While Roblox itself is free to use, users can purchase “Robux” to buy virtual objects within the gaming platform. Netflix’s 3D interactive spaces in Nextworld on Roblox feature various minigames, including one inspired by the competition series “Is It Cake?” and another where players can test their karate skills in the Cobra Kai Dojo. The “Streamship” allows users to participate in online events like premieres and viewing parties, such as the May 17 “Jurassic World: Chaos Theory” preview or watch daily content at the “Tudum Theater.”

As players venture through Nextworld, they can collect objects and wearables from different shows and movies to decorate their Fan Pod, a private space that can be kept for personal use or shared with friends. By completing challenges and earning currency in Nextworld, players can expand their pod with exclusive items like limited User-Generated Content like a Demogorgon Plushie Head or a One Piece Flag.