Migros Shifts Focus: New Industrial Operations Head Appointed Amidst Changes in Company Strategy

As part of a new direction, Migros has appointed Matthias Wunderlin as the head of industrial operations. The long-time manager responsible for launching Coffee B brand coffee balls has been removed from their position. In an interview with the NZZ, Mario Irminger emphasized that Migros should not aim to be an international brand manufacturer like Nestlé or Unilever but instead focus on serving their food formats.

The change in leadership has also led to the departure of Raphael Gugerli, the head of Delica, the coffee and chocolate company within Migros. The separation was described as mutual due to differing strategies and was deemed necessary for the planned realignment of the company.

Migros had been focusing on expanding internationally with products like Café Royal coffee capsules and compostable coffee balls under the Coffee B brand. However, with the restructuring in progress, Migros is now shifting its focus back to its supermarket business and intends to primarily supply its own stores rather than focusing on international markets.

Despite successful partnerships and innovative products such as Coffee B brand coffee balls, Migros is now prioritizing a more streamlined approach to their industrial operations. The restructuring is ongoing, and further adjustments may be expected under the new management.