Gaming has become one of the most popular hobbies worldwide, with a growing global community of 3.3 billion gamers. Ikea is now launching the Brännboll collection, specifically designed for gamers and those who live with them. This line consists of 20 items that aim to create a comfortable and immersive gaming environment while seamlessly blending into the home decor when not in use.

Seating is the focal point of the Brännboll collection, featuring ergonomic chairs designed to support various postures and play scenarios. The collection also includes a gaming station with a folding table, integrated PC storage, cable management, and the ability to transform into a storage unit. Various storage solutions such as wall-mounted wardrobes, coffee tables on wheels, and a multifunctional basket add to the versatility of the collection.

Philip Dilé, a product design developer at Ikea, highlights the collection’s goal of creating spaces that accommodate gaming, daily life, and everything in between. The range aims to encourage friends and families to connect and have shared gaming experiences. Many items are multifunctional and adaptable to different spaces, allowing gamers to easily switch between gaming setup and everyday living space. Accessories and decorative elements like mouse pads, carpets, and throws are also available to personalize the gaming space.

The Brännboll collection will be available in September 2024 in all Ikea stores. With this new range of stylish and functional solutions for gamers