How Digital Signage is Revolutionizing Branding: A Chat with Mike Bernhardt from Christie Digital
Mike Bernhardt, the director of product management at Christie Digital, spoke to Commercial Integrator about the evolution of display technology and its impact on various applications and trends. In an exclusive interview, Bernhardt shared his insights on how digital signage has become a crucial part of the brand experience for both clients and customers.
Christie Digital is a leading global company that specializes in audio and visual technologies, offering a wide range of solutions and display technologies such as RGB pure laser projection, LCD panels, videowalls, videowall processors, SDVoE technology, content management, image processing, and more. The company’s focus is on creating memorable shared experiences through innovative solutions.
Bernhardt discussed the latest trends in digital signage and how they have transformed the way businesses engage with their customers. He highlighted how businesses are leveraging data analytics to personalize their messaging and deliver targeted advertising campaigns that resonate with their target audience. Additionally, he spoke about how virtual reality (VR) is being used to enhance brand experiences by providing immersive experiences that transport customers to different worlds.
The interview was hosted by CI Associate Editor Amala Reddie in a 12-minute Q&A session that can be viewed below. This interview is part of Commercial Integrator’s Videowall/Digital Signage Deep Dive, which provides comprehensive coverage of these categories for the entire year. For more thought-provoking interviews and a comprehensive report on this topic, visit CommercialIntegrator.com.
In summary, Mike Bernhardt discussed how digital signage has become an essential part of branding strategies for businesses today. With advancements in display technology and data analytics tools available at their disposal
