From Science Soup to Safety Plans: Iamiqué Publisher’s Expansion into the Insurance Industry.
Ediciones Iamiqué, founded by biologist Ileana Lotersztain and physicist Carla Barendes in Buenos Aires in 2000, is a publishing house that focuses on making science accessible and fun for children. The duo’s passion for scientific dissemination led to the creation of the Sopa de Ciencias series, which quickly gained popularity and sold out within months of its release. Barendes emphasized the importance of sparking curiosity in children and encouraging them to ask questions and seek out answers, ensuring that their interest in science stays strong as they grow older.
The Science Soup series, consisting of five books, is available for purchase online and has been well received by readers of all ages. In addition to their work in publishing, Barendes and Lotersztain have also ventured into working with insurance agencies to provide specialized travel insurance for extreme sports enthusiasts. They have developed insurance plans for a variety of activities, including cycling, horseback riding, jet skiing, rock climbing, and more. These insurance plans offer protection for individuals participating in these activities, covering issues such as trip cancellation, accidents, and medical emergencies. By expanding into the insurance industry, Barendes and Lotersztain continue to find innovative ways to make science and safety accessible and relevant to people in various aspects of their lives.
