From Fragmentation to Integration: Jennifer Suski Discusses the Challenges of Implementing New Technologies in Hotels
Jennifer Suski, Director of Business Development at HotelKey, discussed the challenges faced by hotel operators when trying to integrate technologies into their operations seamlessly during a recent Experts Talk roundtable conversation in preparation for AAHOACON 2024. Historically, hotels have been reluctant to adopt new technology, resulting in a fragmented approach to implementing solutions. This has led to hotels using various technologies like Revenue Management Systems (RMS) and Property Management Systems (PMS) independently, causing operational inefficiencies.
To stay ahead in the competitive hospitality industry and meet evolving guest expectations, hotels must find ways to streamline their operations effectively by integrating multiple technologies into a cohesive solution. The main challenge lies in consolidating these disparate technologies into a unified system that is easier to manage, ultimately enhancing operational efficiency. In the pursuit of streamlining operations, it is important to prioritize cost-saving measures, requiring a solution that offers both efficiency and affordability. Effective implementation of streamlined technology solutions also requires the support of staff, highlighting the importance of effective change management strategies.
To address these challenges and improve efficiency, reduce costs, and ensure staff buy-in, hotel operators need a comprehensive approach to technology integration. Jennifer Suski’s insights shed light on the need for hotels to find solutions that can improve operational efficiency while also addressing historical reluctance towards adopting new technology. By embracing a unified system that integrates multiple technologies seamlessly into their operations
