BBC Embraces Google AMP Technology to Streamline Mobile Pages: A Look at Data Collection and Personalization Settings

The BBC website utilizes Google AMP technology to create lightweight mobile pages. These pages have specific consent settings that allow users to manage their preferences for data collection. It is important to note that these settings are only applicable to AMP pages and may need to be reset when visiting non-AMP pages on the site.

In addition, the BBC may store some essential information on your device without your consent in order for web pages to function properly. You can learn more about this data collection process and what information is stored here.

When you agree to data collection on AMP pages, you are giving permission for personalized ads tailored to your interests outside of the UK. If you want to understand more about how the BBC personalizes ads and with advertising partners, you can read further information.

If you prefer not to receive personalized ads, you have the option to click on “Reject data collection and continue.” Keep in mind that you will still see advertisements, but they will not be personalized. You can adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the website footer.

To manage consent settings for AMP pages, you can accept or reject data collection based on your preferences. These settings allow you to control how your data is used for personalized advertising outside of the UK. If you choose to reject data collection, you will continue to see non-personalized ads on our web pages. Remember that you can modify these settings at any time by accessing the designated option in the website footer.