Unveiling the Hidden Gems: Atlanta United’s use of data analytics for discovering untapped potential

In a recent 3-0 victory in the Round of 32 of the Lamar Hunt U.S. Open Cup, Atlanta United showcased their impressive use of data analytics to gain deeper knowledge about their team’s performance. The club is partnering with MARTA to present a new weekly series called “Staying on Track,” which will explore specific stats that are valued by the team. One such metric is provided by StatsBomb, which may not be immediately noticeable but is a useful tool for measuring the team’s performance behind the scenes.

In this match, eight Homegrown players appeared for Atlanta United, including Noah Cobb, a defender from Chattanooga, Tennessee. While Cobb did not start the match, he came on early to replace another player due to injury. Despite not being in the starting XI, Cobb is one of the most experienced youngsters in the club, having already played over 500 minutes in MLS in 2024.

Cobb’s playing time ranks among the top in the world for young players, specifically center backs under 19 years of age. In a recent match against Minnesota United, he ranked 15th in the world for minutes played by a player in this age group. He also ranks third in North and South America under the same criteria.

The amount of playing time a player receives is often a key indicator of their success and potential development. For Cobb to be a starting center back in MLS at such a young age is a positive sign for his future. It demonstrates not only his potential but also his ability to perform consistently and earn the trust of his coaches