Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

Unleashing the Billion-Dollar Potential of NIL: How College and High School Athletes Can Monetize their Name, Image, and Likeness

College and high school athletes now have the opportunity to financially benefit from their name, image, and likeness (NIL). Nike and Gatorade are among the leading brands that have already partnered with top student-athletes. For example, LeBron James’ son, Bronny James, has an estimated NIL value of $4.9 million.

University of Iowa basketball star Caitlin Clark has been making headlines during her March Madness run. She has not only broken records with her on-court performances but has also secured lucrative deals with major brands such as Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

NIL deals have become a billion-dollar industry since being introduced to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, considering factors like roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26th 2024

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