PAR, a leading global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, has announced the integration of MENU Link with Grubhub, a leading online and mobile food ordering and delivery platform.
MENU Link is part of the PAR MENU ecosystem and is PAR’s marketplace order management system. Building off PAR and Grubhub’s existing partnership, MENU Link automatically syncs menu items, pricing, and other order information between PAR Brink POS® and Grubhub. This marketplace order management solution sends incoming orders directly to the restaurant’s kitchen without staff needing to manually enter them, reducing errors, saving time, and providing restaurant managers with robust reporting on all Grubhub orders.
This feature seamlessly integrates Grubhub into PAR Brink POS®, PAR’s innovative cloud-based point-of-sale system. This allows restaurants to easily manage Grubhub delivery and pickup orders directly within PAR Brink POS®, streamlining operations for kitchen and front-of-house staff.
“How people experience food has drastically changed — especially among millennials and Gen Z — with the surge in delivery services. While delivery provides diners with seamless ordering, it also creates ‘tablet hell’ for restaurants juggling multiple apps,” said Savneet Singh, CEO of PAR. “Together with GrubHub, our MENU Link solution tackles this head-on by integrating all major delivery services into one system.”
With this unified approach, restaurants gain centralized control over their menus across different channels while managing store-level information from third-party marketplaces like MENU Link. This eliminates confusion, costly errors, and duplicative work that often come with managing multiple tablets from various delivery services.