The Influence of Umbrellas on Creative Philosophy in Sports

Transforming Sports Graphics: A Roundtable Discussion on the Impact of Unreal Engine

The 3D computer graphics game engine, Unreal Engine, has transformed the live graphics industry and challenged traditional thinking among sports-graphics designers. In a roundtable discussion, industry leaders examined the game-changing impact of Unreal Engine on imagination and creativity within sports graphics.

Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KéexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner participated in the conversation. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the discussion explored how Unreal Engine is pushing creative boundaries and shaping the core of creative thought for professionals in the sports graphics field.

This presentation was originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21. Viewers can watch the discussion on SVG PLAY, which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels, case studies, keynotes

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