As a journalist, I have rewritten the given article to provide a fresh perspective. The original article discussed the latest developments in martech, including Siteimprove’s new generative AI features and Iterate.ai’s new interplay app-coder. In this rewrite, I have shifted the focus to programmatic ad tech and its impact on marketing targeting.
Programmatic ad tech is revolutionizing the way marketers target their media, as Eric Sandberg, Managing Director at Dynata explains. According to Sandberg, clients used to target audiences based on demographics or behavioral data, but now programmatic ad tech allows for quicker and more precise segmentation of targets. This enables marketers to tailor their messaging and campaigns to specific groups of consumers with greater accuracy.
CMOs have an opportunity to drive value to their businesses with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, highlights the importance of intent data in providing marketers with insights into what interests their prospects and customers. By understanding customer needs and preferences, marketers can develop targeted programs that resonate with their audience and drive business growth.
The SalesStar Podcast has featured several experts discussing various topics related to marketing technology. Episode 188 features Debbie Braney discussing how to optimize customer journeys through digital marketing strategies. In episode 187, Curtis Tingle discusses building end-to-end digital campaigns that connect with customers across multiple touchpoints. And finally, Carol Howley talks about using email signatures as a powerful tool for driving marketing and sales efforts in episode 186.
Overall, this rewrite aims to provide readers with a comprehensive overview of the latest developments in martech while highlighting its potential impact on marketing strategies.