It’s been a month since I last reported on the decline of TV viewership, and things have only gotten worse. The data from Nielsen shows that what has happened to “The Daily Show” is happening across linear TV in general. Multiple generations are turning away from traditional TV and opting for streaming services such as Netflix or social media platforms like YouTube and TikTok.
Those who still watch TV are an aging and shrinking group, with numbers dropping significantly since 2015. In 2015, TV attracted 103 million people a night, but that number has now decreased to just 57 million. Additionally, the median age of TV viewers has jumped from 51 to 62.
Nielsen’s data also reveals a sharp decline in average viewership across both prime-time and late-night TV since 2015, particularly among younger adult viewers. The median age of TV’s remaining viewers continues to rise as well.
Despite these trends, it remains to be seen how Jon Stewart and his fans will adapt in this changing landscape. It’s clear that traditional TV is struggling to keep up with the times, but with so much competition from streaming services and social media platforms, it may be difficult for “The Daily Show” to survive in its current form.