The Office Takes on Business IT with AT&T

In a new campaign, AT&T Business is featuring actors from the popular series “The Office” to promote their services. The campaign portrays a unique business idea from Rainn Wilson, who played Dwight in the show, to sell custom sleep pillows that feature his voice as a soothing accompaniment to sleep. Despite the general incompetence of the characters in the show, AT&T Business’s solutions remain consistent and reliable to help businesses succeed.

The campaign features six actors from “The Office,” including Rainn Wilson, Jenna Fischer (Pam), Craig Robinson (Darryl), Creed Bratton (Creed), Kate Flannery (Merideth), and Brian Baumgartner (Kevin). The group struggles with managing inventory, creating social media content, and accessing the computer room to officially launch the website. However, after overcoming some challenges, they successfully launch the site and relax with their custom pillows.

AT&T Business announced the campaign during the Masters golf tournament and launched it on April 17. Despite being off air for more than a decade, “The Office” remains relevant due to its popularity on streaming services. The actors have appeared in various advertising campaigns over the years, utilizing their characters’ personas in some cases and not in others. Some of the brands they have promoted include Cheerios, Bush’s Beans, and Apple’s Filemaker.