Samsung’s Calculation of the “Invisible Load”

The Invisible Load: How Europeans Waste 86% of Their Time on Household Tasks and Why Samsung is Addressing the Problem with SmartThings Technology

Samsung Electronics in Europe has recently conducted a study that reveals the majority of people spend 86% of their time thinking about household tasks rather than actually doing them. This phenomenon is known as the “invisible load,” which refers to the mental and physical tension before beginning tasks, leading to significant consequences for the time spent at home.

Samsung collaborated with Mo Gawdat, former Chief Business Officer of Google, to develop an index called the Invisible Burden Index that aims to rebalance the relationship between thinking and doing for household tasks. The survey involved over 6,000 participants in Europe and found that on average, each person takes on at least seven household tasks per week, dedicating over 30 hours to them – equivalent to a full-time job.

The survey also identified that over half of respondents reported being stressed much of the time and found it difficult to maintain concentration on daily activities. The growing impact of the cost of living crisis exacerbated this situation, with rising energy costs making household chores more stressful and difficult to manage. Despite having access to advanced home technologies, Europeans tend to spend more time on mental preparation than actually carrying out household tasks.

Mo Gawdat emphasized the importance of managing household tasks in improving overall well-being through the Invisible Burden Index. Nathan Sheffield, Head of IOT and SmartThings at Samsung Europe highlighted how SmartThings can simplify and automate domestic activities to optimize time spent at home.

Samsung and Mo Gawdat are determined to raise awareness across Europe about household workload by encouraging dialogue and leveraging technology’s role in managing invisible loads. By optimizing time spent at home through SmartThings technology, individuals can improve their overall well-being while freeing up space for other activities.

In conclusion, Samsung Electronics’ study highlights a significant issue faced by many individuals: spending too much time thinking about household tasks without actually completing them. With collaboration from Mo Gawdat and SmartThings technology from Samsung Europe, individuals can simplify their domestic activities while improving their overall well-being through better management techniques and advanced tools.

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