Tesla to Offer One-Month Trial of Driver-Assist Technology for Customers

Tesla Offers One-Month Trial of Full Self-Driving Technology to Boost Sales and Ease Regulatory Scrutiny

Tesla CEO Elon Musk and the company’s website have announced that both existing and new customers in the United States will receive a one-month trial of Tesla’s driver-assist technology Full Self-Driving (FSD). The trial is set to begin this week, with Tesla staff required to provide demonstrations of FSD to new buyers and owners of serviced vehicles. This news was confirmed through two verified emails from a Tesla source.

The decision to offer this trial period comes at a time when Tesla’s sales and margins are facing pressure from price competition and softening demand. FSD is an add-on feature priced at $12,000 that allows vehicles to navigate city streets, but it does not make its vehicles fully autonomous and requires active driver supervision.

Elon Musk confirmed on social media platform X that all US cars capable of FSD will be enabled for the one-month trial. The trial will apply to new sales of Tesla models X, S, and Y, according to the company’s website.

Tesla’s margins have been negatively impacted by a price war with competitors that began over a year ago. In January, Tesla anticipated “notably lower” sales growth for the year as it shifts its focus to the production of its next-generation EV, codenamed “Redwood.” Additionally, Tesla is facing increased regulatory scrutiny of its self-driving systems and other aspects in the United States and some European countries. In December, Tesla recalled nearly all of its 2 million vehicles on US roads to implement new safety measures.

The reporting was conducted by Jyoti Narayan in Bengaluru and Hyun-Joo Jin in San Francisco, with editing by Gerry Doyle.

Leave a Reply

Report: Mark Zuckerberg personally reaching out to Google employees for recruiting Previous post Facebook CEO Mark Zuckerberg’s Quest to Attract Top AI Talent: Inside the Company’s Ambitious Plan
The Vogue Business Membership Community: A Must-Join Network Next post Exclusive Access to the Vogue Business Membership Community: Connect, Network, and Stay Ahead of the Latest Industry Trends on LinkedIn