Tesla offers one-month trial of driver-assist technology to customers, reports Reuters

Tesla Offering One-Month Trial of Full Self-Driving Technology to Boost Sales and Margins Amidst Pressure from Competition and Regulatory Scrutiny

Tesla is currently offering a one-month trial of its Full Self-Driving (FSD) technology to both existing and new customers in the United States, as announced by CEO Elon Musk and the company’s website. As part of this move, Tesla staff will be required to provide demonstrations of FSD to new buyers and owners of serviced vehicles, according to two emails from a Tesla source. This comes as Tesla faces pressure on sales and margins due to price competition and weakening demand.

FSD is an optional add-on priced at $12,000 that allows vehicles to navigate city streets. Although Tesla refers to its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make its vehicles autonomous and require active driver supervision. Musk has historically fallen short of achieving full autonomy as promised, prompting regulatory scrutiny over the safety and marketing of Tesla’s driver assistant software.

Tesla’s margins have suffered from a price war with competitors that began over a year ago, leading the company to forecast slower sales growth this year as it focuses on producing its next-generation EV, codenamed “Redwood.” In addition to this, Tesla is contending with increased regulatory scrutiny of its self-driving systems and other areas in both the United States and certain European countries. In December, Tesla recalled nearly all 2 million vehicles on U.S. roads to implement new safety measures.

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