In recent news, Temu, the ultra-discount online retailer, has made waves with their $7 million Super Bowl ad spots. While the company is named Temu, the ad decided to showcase a new pronunciation: teh-moo instead of its intended pronunciation of “team up.”
Despite not being a complete rebrand, this change seems to be an attempt to increase recognition and conversation about the brand. Social media has been buzzing with comments about the ad, even causing some people to question if they were dreaming. As a result, there has been a surge in search interest about Temu, with many people wanting to know how to “shop like a billionaire” and how to properly pronounce the name.
The estimated $21 million spent on the Super Bowl ads appears to have been a smart investment for parent company PDD Holdings. They plan to continue raising the profile of Temu with an ambitious $3 billion marketing strategy. Ultimately, their goal is to challenge Amazon in the US in the same way they have shaken up Alibaba in China.