Report on the Restaurant Technology Landscape in 2024

Tech Meets Demographics: The Key to Restaurant Success in 2024

New research has shown that restaurant operators must match their technology investments with the customer demographics they serve in order to be successful. While 76% of operators believe that technology provides them with a competitive edge, many feel that they could do more to stay up-to-date with the latest tech trends.

Customers today are increasingly seeking convenience and speed when it comes to ordering and paying for their meals. In the full-service segment, a majority of customers are open to placing orders or paying the check using a tablet at their table. In the limited-service segment, 7 in 10 customers are likely to use a smartphone app to place an order, while 8 in 10 delivery customers prefer to order through a smartphone app.

Restaurant operators have the opportunity to enhance the customer experience, boost marketing efforts, and operate more efficiently through technology. However, finding the right balance between convenience and high-touch hospitality is crucial. By understanding which technologies customers in each segment desire and where operators plan to invest in technology, businesses can stay ahead of the curve in today’s competitive market.

The Restaurant Technology Landscape Report 2024 offers valuable insights into the current state of restaurant technology integration and customer preferences based on surveys of both restaurant operators and consumers. With this information, businesses can make informed decisions about how to incorporate technology into their operations while meeting customer expectations for convenience and hospitality.

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